Aamir Khan is making a comeback to the big screen with director RS Prasanna’s Sitaare Zameen Par, which is a spiritual sequel to his iconic 2007 hit Taare Zameen Par. The film is very vital for him as his last two outings Thugs Of Hindostan (2018) and Laal Singh Chaddha (2022) didn’t succeed at the box office. He would be hoping to avoid a hattrick of flops. The film stars Genelia Deshmukh as Aamir’s wife.
Trailer and Promotional Material Reception: The trailer of Sitaare Zameen Par has met with a positive response. The idea of a flawed man being ordered to coach a team of 10 players suffering from Down’s Syndrome seems to have touched the audience. At the same time, the trailer is full of funny moments, which is a major plus point. The songs haven’t had the same effect but the response to the trailer has made up for it.
Buzz: Going by the promotional material, the buzz for Sitaare Zameen Par is quite high. There has been a positive word-of-mouth for the same. Plus, Aamir’s creative promotional tactics too have kept the film and him in the news. But as the film doesn’t fall in an out-and-out commercial zone, the buzz hasn’t hit the roof.
Box Office Prediction: The positive buzz will ensure that Sitaare Zameen Par will have a good opening. However, the film is not a masala entertainer. It’s sensible and caters more to the thinking audience. In other words, it doesn’t have a mass appeal that the desi audience from the heartland always looks for in the film. It suits more for the multiplex audience.
Hence, the opening for Sitaare Zameen Par will be somewhere in the range of Rs. 15 to 20 crores. There are still four days to go for the release of the film on June 20. If the buzz skyrockets by then, it can go beyond. But more importantly, it’s purely a content driven film and a lot will depend on its final product. If the film’s content receives thumbs up from the audience, it will perform very well in the rest of the weekend and the period thereafter.
But even if that happens, one can’t expect the film to end on Rs. 300 to 400 crores, like Aamir’s other successful films in the last decade and a half, purely because of its genre.
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