By: Keyur Seta
Director: Ayan Mukerji
Producers: Dharma Productions and UTV Motion Pictures
Writers: Ayan Mukerji and Hussain Dalal
Cast: Ranbir Kapoor, Deepika Padukone, Aditya Roy Kapur, Kunal Roy Kapur, Kalki Koechlin
Genre: Romantic Comedy
Release Date: May 31, 2013
Star Value: There is no doubt that Ranbir Kapoor is not only one of the biggest superstars but the most talented young actor currently. Due to this, he has a huge fan following not just in India but abroad as well. Plus, the film also stars Deepika Padukone. So naturally, the star value for Yeh Jawaani Hai Deewani is very high!
Hype: The trailers and promotional campaigns have built a lot of excitement, which is continuing to grow as the film nears its release.
Music: The song ‘Badtameez Dil’ has become an instant rage. Other songs like ‘Balam Pichkari’, ‘Dilli Wali Girlfriend’ and ‘Ghagra’, which features Madhuri Dixit, have also added to the publicity.
There is no doubt that Yeh Jawaani Hai Deewani will get a very good opening at the box office. The genre and its appeal are such that it will score well in both single screen theatres and multiplexes. In fact, even if the film receives negative initial response, it will still sail through due to Ranbir’s presence and the commercial appeal. And if it gets thumbs up at the onset, the film will surely be one of the biggest hits of 2013. All in all, Yeh Jawaani Hai Deewani looks like a very safe bet at the box office.