Direction: Karan Johar
Production: Dharma Productions
Writers: Rensil D’Silva and Niranjan Iyengar
Cast: Siddharth Malhotra, Alia Bhatt, Varun Dhavan, Rishi Kapoor, Manasi Rach
Release Date: October 19, 2012
Star Value: There is no star value in Student Of The Year as all three of the main characters are played by debutants. But due to a good marketing strategy, Siddharth Malhotra, Alia Bhatt and Varun Dhavan are slowly becoming known among the youth.
Hype: The promos of the movie are well received by the youngsters. The makers have succeeded in creating some excitement among the college students, its target audience.
Music: Vishal-Shekhar’s music has helped a lot in promoting the film. ‘Velle’ became a known track instantly. ‘Ishq Wala Love’ and ‘Radha On The Dance Floor’ are not far behind either in terms of popularity.
Student Of The Year will get a decent opening at the box office. If it manages to impress initially, it will fetch good numbers even after the first weekend, since college students like visiting multiplexes on weekdays. However, due to the urban, modern genre, it will appeal more to the urban youth. Hence, it has better chances at the multiplexes of metros. It won’t fetch good collections at the single screens, mostly the ones in the smaller cities and towns.