By: Keyur Seta

Director: Milan Luthria

Producer: Balaji Motion Pictures

Writer: Rajay Aroraa

Cast: Akshay Kumar, Sonakshi Sinha, Imran Khan, Sarfaraz Khan, Abhimanyu Shekhar Singh

Music: Pritam and Anupam Amod

Genre: Drama/ Action

Release Date: August 15, 2013

Analysis:

Star Value: Once Upon A Time In Mumbaai Dobara has high star value due to the presence of some big names like Akshay Kumar, Sonakshi Sinha and Imran Khan.

Hype: The promos of the film received mixed reaction because the audience hadn’t expected the sequel of a gangster movie to be a love triangle. Nevertheless, there is some hype for the movie as the release date has neared, especially due to Akshay.

Music: Songs ‘Tu Hi Khatra’ and ‘Tayyab Ali’ are somewhat known. The overall music hasn’t quite made heads turn.

Prediction:

Once Upon A Time In Mumbaai Dobara will get a good opening. But due to the reactions to the promos and the fact that Chennai Express is still doing well, the Akshay starrer won’t set the cash registers ringing as expected. Nevertheless, if the content gets a good initial response, it will ensure good returns for the producers. The plus point the film has is that the subject suits the single screens as well as multiplexes.