Director: Sajid Khan
Producers: Puja Films and UTV Motion Pictures
Writers: Sajid-Farhad and Sajid Khan
Cast: Ajay Devgn, Tamannaah Bhatia, Paresh Rawal, Mahesh Manjrekar
Genre: Action/ Drama
Release Date: March 29, 2013
Star Value: The presence of a quality performer and superstar Ajay Devgn is enough to give a high rating to the star value of Himmatwala (remake of the film by the same name released in 1983). Plus, although Tamannaah Bhatia is a newcomer, she has already become known.
Hype: The curiosity for the movie was developed right from the time the shoot commenced. The idea of providing a live online telecast (webcast) of the mahurat shot worked well. Later on, the promos got a decent response, although not excellent. Due to this, the excitement is not very high although it is there.
Music: The remakes of the two songs from the original movie – ‘Naino Mein Sapna’ and ‘Taki Taki’ – have gone well with the audiences and have helped promote the film. The rest of the songs haven’t been that popular but they have a chance if the film does well.
Himmatwala will surely get a good opening at the box office, although not terrific. Due to its genre, it will surely do very well in the single screen theatres but that doesn’t mean it will struggle at multiplexes.
Such high-on-entertainment sagas also have the advantage of doing well in both metros and small towns. Therefore, even if the film doesn’t receive thumbs up initially in terms of the content, it won’t harm the producers much. These commercial capers with big stars are always a safe bet these days. And if Himmatwala does manage to highly impress, it will find itself in the Rs 100 crore club.