So, the much awaited teaser of ‘Chikni Chameli’ item number featuring Katrina Kaif from Agneepath is finally out. The song is based on the superhit Marathi song ‘Kombadi Palali’ from the movie Jatra.
But judging by the way this song and the last few item numbers (Sheila Ki Jawani, Munni Badnaam, Jalebi Bai, etc) are presented in the promos, the makers’ desperation to use it as a marketing tool is clearly visible.
There were times when item numbers were included in the movie due to the demand of the script or the story. The songs were rich in terms of lyrics and singing, whereas today, the focus is more on exposure and vulgar dance moves. And most importantly, the makers never boasted about their item numbers as an achievement unlike today.
Another notable fact is that the girls that feature in these item numbers are considered on par with a successful actress! It’s shocking to see how someone like Malaika Arora Khan is termed and given as much importance as a successful actress! What has she achieved apart from shaking her body to these seeti-bajao numbers?
And now, ‘Chikni Chameli’ will add more feathers in Katrina’s cap! So what if she can’t speak a word properly and fails to give proper expressions most of the times? Bollywood is going through such a phase where all good-lookers are considered good actors regardless their acting skills!
Have a look at the full video of Chikni Chameli: –
Padmanabh Subramanian says
Kuch logon ki galat faimi yeh hai ki filmein sirf ek cheez ki wajah se chalti hain entertainmment, entertainment & entertainment.
Item songs ke chahne wale aage ki 4 rows main baitey hai aur pecche ki 40 rows hum dono ki hai.
Aur humein ye sabit karna hai ki film aise logo ki wajah se nahi chalti hain
Keyur Seta says
Bilkul sahi kaha!
Priti says
This is a very catchy tune though. Nice to see Ajay Atul going places.
Coming back to your article, yes it is sad to see importance given to so called item-girls but this looks to be the current trend which may continue for a while.
Looks like in sharp contrast to Marathi films where item number are not the “Point of attraction”. In fact in some cases the actors are plain looking but the film works at the box office purely on the basis of merit!!!!
Keyur Seta says
Yes, you are right Priti. This is the trend and it’s sad.
I fully agree with your view on Marathi films. It’s the story and content that matters to Marathi audience. These days, Marathi films are much more meaningful than Bollywood.
Thanks for writing and commenting 🙂