Direction: Ashwani Dhir

Producers: Ajay Devgn Films, Viacom Motion Pictures and Eros Entertainment

Writers: Ashwani Dhir and Robin Bhatt

Cast: Ajay Devgn, Sanjay Dutt, Sonakshi Sinha, Juhi Chawla

Music: Himesh Reshammiya, Sajid-Wajid

Genre: Action/ Comedy

Release Date: November 13, 2012

Analysis:

Star Value: Ajay Devgn and Sanjay Dutt are two of the biggest superstars of Hindi cinema. This fact coupled with Sonakshi Sinha’s presence makes sure that the star value for Son Of Sardar is very high.

Hype: There has been a good amount of hype for the movie due to the interesting promos. But the film’s controversy with Yash Raj Films’ Jab Tak Hai Jaan has also indirectly helped in the publicity.

Music: The music is becoming known. Apart from the title song, ‘Rani Tu Main Raja’ is making heads turn. The track ‘Po Po’ is also gaining popularity recently due to Salman Khan’s presence.

Prediction:

Son Of Sardar will surely get a very good opening. However, since Yash Raj Films’ have gone bezerk while booking theaters for their highly awaited Jab Tak Hai Jaan, the Ajay Devgn starrer has managed to get only few screens. What’s worse is that it has got very few single screen theaters where it is expected to do best business.

Plus, SOS will also face very tough opposition from the Shah Rukh Khan starrer due to the high excitement for the latter. Hence, it is vital for the movie to impress with its content. So a film which could have enjoyed high returns in the first few days due to the hype has to now rely on its content to make high profits. Overall, SOS has a chance, particularly in north India, but the collections will be highly affected due to the presence of JTHJ.

So far Devgn has entered the 100 crore club thrice (Golmaal 3, Singham and Bol Bachchan). SOS could have easily been his fourth if it was a solo release. Now it looks difficult although not impossible.