Direction: Shamin Desai

Production: Percept Pictures Company and Showman International

Writers: Shamin Desai and Sanjay Masoom

Cast: Emraan Hashmi, Sagarika Ghatge, Neha Dhupia, Aditya Pancholi

Music: Pritam

Genre: Thriller

Release Date: October 24, 2012

Analysis:

Star Value: Emraan Hashmi has become a kind of a crowd puller after gaining an image of a quality performer instead of just a serial kisser. This factor alone states that the star value for Rush is decent. The film also has some known names like Neha Dhupia, Sagarika Ghatge (of Chak De! India fame) and Aditya Pancholi.

Hype: There is hardly any hype for the movie. This comes as a big surprise considering it has Emraan in the lead. The promos have failed to create much excitement among the audience. But the biggest culprit for this is the very low key promotions. This has been the case with almost every Percept movie. Over the years, the banner has suffered heavily due to poor promotions or marketing but they don’t seem to be learning from their many mistakes.

Music: ‘Fukraa’ is the only song that is somewhat popular. The rest of the songs aren’t known to the audience.

Prediction:

Rush won’t get a good opening at the box office. At the most, it will only garner an average response. The film will struggle to make a mark at the ticket window if it doesn’t receive very positive initial reports. Although there isn’t much excitement for Prakash Jha’s Chakravyuh, which is releasing alongside, it will surely act as a tough opposition for Rush along with Karan Johar’s Student Of The Year, which will not even be a week older when the Emraan starrer releases.