Director: Vikram Bhatt

Producer: Vishesh Films

Writer: Shagufta Rafique

Cast: Emran Hashmi, Bipasha Basu, Esha Gupta, Mohan Kapoor

Music: Jeet Ganguly and Rashid Khan

Genre: Horror

Release Date: September 7, 2012

Analysis:

Star Value: Over the last few years, Emran Hashmi has steadily acquired an image of a quality performer instead of just being a serial kisser. Naturally, he has become a respected star now. Although Bipasha Basu has ceased to be one of the top actresses, she is still one of the famous names currently. Even Esha Gupta is becoming a known name. Hence, the star value for Raaz 3 is high. Plus, the Bhatt tag adds further weight to a film.

Hype: The scary promos of the movie have gone down well, at least with those who prefer horror films. The fact that Bipasha would be seen in an altogether different avatar has also helped. However, the hype for the film is not as high as the producers would expect.

Music: The songs of the movie are impressive but ‘Zindagi Se’ is the only track that has managed to become known. Unlike other Vishesh Films’ products, the music of Raaz 3 hasn’t added to the publicity of the film.

Prediction:

Raaz 3 will get a decent to good opening at the box-office. The initial rush surely won’t be extraordinary. But some of Emran Hashmi films have succeeded in getting very good numbers despite the initial hype not being high. This might happen with Raaz 3 as well if it manages to impress initially. The big worry for the film is Vikram Bhatt’s recent track record.