Direction: Vishal Bhardwaj

Producers: Fox Star Studios and Vishal Bhardwaj Pictures Pvt. Ltd

Writers: Vishal Bhardwaj and Abhishek Chaubey

Cast: Imran Khan, Anushka Sharma, Pankaj Kapoor, Shabana Azmi, Aarya Babbar

Music: Vishal Bhardwaj

Genre: Comedy/ Drama

Release Date: January 11, 2013

Analysis:

Star Value: Imran Khan and Anushka Sharma are not big superstars but they are popular enough to pull a good section of the audience to the theaters, especially youngsters. Plus, Matru Ki Bijlee Ka Mandola also has legends of Indian cinema in the form of Pankaj Kapoor and Shabana Azmi.

Hype: The film has managed a decent hype before its release if not tremendous. The funny promos with unusual dialogues have made heads turn. Anushka’s ‘Dekho Magar Pyar Se’ tattoo and ‘Gulabi Bhains’  have also largely helped.

Music: Although Bhardwaj is known to be a talented music director, the songs of this movie haven’t become known. But the reason for this is that the makers haven’t used the music much to promote the movie. The title song is the only one which is famous and appreciated.

Prediction:

Matru Ki Bijlee Ka Mandola will get a decent to good opening at the box office, although not excellent. Even if it gets a decent response, it will make the producers happy as it has good two weeks to earn. Since it is a rural film, it has a chance of earning even in smaller centers, provided it doesn’t get initial negative response.