By: Keyur Seta

We are well aware that well-known lyricist and script writer Prasoon Joshi has penned a heartwarming song/ slogan for the ongoing Swachha Bharat Abhiyan by India’s Prime Minister Narendra Modi. Sung by Kailash Kher, the song is called ‘Swachh Bharat Ka Irada’.

But he didn’t want his contribution to be limited to this. He was keen to contribute physically too by literally cleaning up a locality. So he took up the task of cleaning the garbage laden compound of Sofi Mahal Building in Mumbai’s Lalbaug. He was joined by bloggers – myself and Heena Shah Dedhi and few volunteers. This particular event was called Clean Sweep and it was in association with IndiBlogger.

Children in Lalbaug’s Sofi Mahal building were unable to play cricket in their compound since long due to the presence of huge amount of garbage being dumped there. But after Joshi’s initiative, the kids were finally able to resume play much to their joy. The occasion was celebrated with a professional cricket match between the two teams of the locality.

Picture: Radioandmusic.com

“This initiative has induced consciousness in the country regarding cleanliness. It’s not that people didn’t know what cleanliness is. But in spite of that, there was this inertia regarding this issue. Even in this locality, it wasn’t that people were unaware about keeping their surroundings clean, which would also enable these kids to play. But I am glad that our PM’s initiative has spread awareness about this,” says Joshi.

An interesting thing about the Swachh Bharat Abhiyan is that the celebrity, who cleans up a locality, should nominate 9 people for the same task. “I was nominated by Anil Ambani. I have nominated Kiran Rao (producer and Aamir Khan’s wife), Venu Srinivasan (CMD of TVS Motors), Mr Birla, Shankar Mahadevan (composer and singer), Sadhguru Jaggi Vasudev (spiritual guru), Irrfan Khan (actor), Jeev Milkha Singh (golfer), Nitish Kapoor (CEO Reckitt Benckiser [Dettol]) and Aman and Ayan Ali (music composers).”

There is always a section of the public that is cynical for every social movement. The Swachh Bharat Abhiyan is no different. Joshi has a message for people with such a mindset. “To those who keep saying that we will gain nothing from this, I would like to assert that if I am asked to choose between doing something and not doing anything, I will always choose the former. Of course, there won’t be change overnight. But there will definitely be some difference. In our culture, we are asked to keep our hearts clean. But now it is high time we clean up our country too.”

Obviously, the success of this initiative largely depends on whether the masses would stop littering the roads. Like many others, Joshi too feels they should be penalized. “There is a need for a law. If there is fear of getting caught and fined, people will stop doing it. Plus, they also need to be taught the difference between dry and wet waste and how to separate it.”

Even the most humongous task starts with a single step. Here’s hoping that this single step is followed by million more.