Director: Bela Sehgal

Producers: SLB Films and Eros International

Writer: Sanjay Leela Bhansali

Cast: Boman Irani, Farah Khan, Kavin Dave, Shammi

Music: Jeet Ganguly

Release Date: August 24, 2012

Genre: Romantic Comedy

Analysis:

Star Value: Boman Irani and Farah Khan are no big stars. But the fact that choreographer-turned-director Farah is now making her acting debut has given some star value to Shirin Farhad Ki Toh Nikal Padi. As it is, content is the real star in such films.

Hype: The funny promos of the movie have impressed the masses. Boman and Farah spoofing various Bollywood blockbusters in the posters has worked very well. And as mentioned above, Farah coming in front of the camera in her first full-fledged role has managed to get heads turned. But the hype isn’t as high as one would expect. This is largely because of the Ek Tha Tiger euphoria since last 3-4 weeks.

Music: This is not a music oriented film. Only the title song has managed to become well-known.

Prediction:

Shirin Farhad Ki Toh Nikal Padi will get a decent opening at the box-office in the first weekend. However, such genre of films rely more on the multiplex audiences of the metros. It will struggle in the smaller centers and single screens. It is vital for it to impress initially as it is a content oriented film. But since it is made on a low budget, it looks like a safe bet for the producers.