Director: Abhishek Kapoor
Producers: UTV Spot Boy
Writers: Chetan Bhagat, Abhishek Kapoor, Pubali Chaudhuri and Supratik Sen
Cast: Sushant Singh Rajput, Amit Sadh, Raj Kumar Yadav, Amrita Puri
Music: Amit Trivedi
Genre: Drama
Release Date: February 22, 2013
Analysis:
Star Value: With a debutant Sushant Singh Rajput as the main lead and lesser known actors like Amit Sadh and Raj Kumar Yadav completing the main cast, the star value for Kai Po Che is obviously low. However, the fact that the film is based on Chetan Bhagat’s widely popular novel 3 Mistakes Of My Life adds star value to the film.
Hype: The promos of the movie have managed to impress and created a lot of excitement. The simplicity and bonding between the friends has mainly made that possible apart from Bhagat’s stamp.
Music: The song ‘Shubharambh’ and ‘Manja’ have gained popularity. They might become super famous if the film does well.
Prediction:
Kai Po Che will get a positive opening at the box office. Due to the genre, the film has a better chance in the multiplexes of the metros. But the business will surely be sky high in the state of Gujarat in both single screens and multiplexes since the story is based over there. One should note that this is not the type of film that tries to cash in on the first three days of the release. It will keep climbing the ladder of success slowly and will stay in theatres for a long duration, providing it manages to impress.
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