Director: Homi Adajania

Producers: Eros International and Illuminati Films

Writer: Imtiaz Ali

Cast: Saif Ali Khan, Deepika Padukone, Diana Penty, Dimple Kapadia, Boman Irani

Music: Pritam

Release Date: July 13, 2012

Analysis:

Star Value: Although Saif Ali Khan is not one of the biggest crowd-pullers of Bollywood, he is a well-known star. On the other hand, Deepika Padukone stands out as one of the most famous young actresses currently. The debutant Diana Penty has also managed to make heads turn. Due to these factors, the star value of Cocktail is high.

Hype: The hype has been good if not remarkable. The songs and the promos have received thumbs up from youngsters, mostly the college-going crowd.

Songs: ‘Tumhi Ho Bandhu’ has got a tremendous response from the youngsters. Other songs like ‘Daru Desi’ and ‘Second Hand Jawani’ have become well-known too. In short, the music has played the biggest role in creating excitement for the movie.

Prediction:

Cocktail will certainly get a good opening first-up in the metros. Since it is a content-driven film, it is important for it to impress first up if it has to succeed at the box-office. The major hurdle for the film is that its content suits only to the urban multiplex audience. Due to this, the film won’t get a good response at smaller centers. Plus, the fact that last week’s Bol Bachchan is still going very strong might also affect its box-office collections. But the good news is that there are no major Bollywood releases next week.