By: Keyur Seta

Director: Rohit Shetty

Producers: UTV Motion Pictures and Red Chillies Entertainment

Writers: Sajid-Farhad

Cast: Shah Rukh Khan, Deepika Padukone, Nikitin Dheer

Music: Vishal-Shekhar and Yo Yo Honey Singh

Genre: Drama/ Comedy

Release Date: August 9, 2013

Analysis:

Star Value: When people like Shah Rukh Khan, Deepika Padukone and Rohit Shetty are involved in a film, it isn’t necessary to say that the star value of Chennai Express is supremely high.

Hype: The film has had a good hype even before the promotional material was released. And as the release date of the film is nearing, the hype has increased further. This doesn’t come as a surprise after SRK’s hardcore promotions. However, there is an absence of that craze which one associates with an SRK starrer and one of the biggest releases of the year.

Music: The songs of the film are becoming known slowly. Apart from the title track, ‘Kashmir Main’ and ‘Titli’ are also catching up with the audience, although there isn’t tmuch excitement for them.

Prediction:

Like all Rohit Shetty films, Chennai Express will get a very good opening at the box office. Its hardcore masala genre would ensure high footfalls in both single screens and multiplexes of metros as well as smaller centers. However, due to the absence of a craze (as mentioned before), it won’t get an earth shattering opening. Due to this, its chances of doing well after the initial hype and earning Rs 100 crore will depend entirely on the content.