Spreading awareness on an important issue is always laudable. And with the growth of internet, people are coming up with more and more creative ideas to spread awareness on a number of issues. However, the problem arises when you become over-creative. Because over-creativity can give rise to some weird ideas due to which the main concern is thrown out of the window and you end up making fun of an important social message.

I always thought Anurag Kashyap’s No Smoking is an ideal example of how to make a mockery of an important social message until January 8, 2010 arrived. On that bright Friday morning, I was surprised and confused to see a number of my female friends (and their friends) mentioning names of various colors in their social messages in G Chat.

The scene was same in their Facebook statuses as well which puzzled me even more. Finally, few female friends informed me that they are mentioning the color of their bras in order to spread awareness on Breast Cancer on Breast Cancer Day! Goodness Gracious! If I wasn’t in my office, I would have laughed like mad on hearing such a method to create ‘awareness’.

As expected, the motto behind the message was blown because of the weird method. Girls started matching their bra colors. Guys had good fun as they got to know the color of their female friends’ bras. The status messages were buzzing with laughter and color matching.

Amidst this atmosphere of masti, where the hell is your message? When it comes to creating awareness about any disease, one is expected to highlight the causes of the disease or its symptoms or some possible ways to avoid it or the treatment. In this case, it is just AWARENESS OF YOUR BRA-COLOR PREFERENCE! It would have been much wiser and sane to put up some information in your statuses instead of having A COLOR EXHIBITION OF YOUR BRAS AND GIVING A MENTAL GLIMPSE OF YOUR MOST PRIVATE WEAR!

Anyways, let me do the needful. Here’s some awareness on the disease: –

Causes of Breast Cancer: – http://www.emedicinehealth.com/breast_cancer/page2_em.htm#Breast%20Cancer%20Causes

Causes, Symptoms, Diagnosis and Treatment of Breast Cancer: –

http://www.srspharma.com/breast-cancer.htm

Prevention of Breast Cancer: –

http://www.medicinenet.com/breast_cancer_prevention/article.htm

Calculation of risk of getting diagnosed with Breast Cancer: –

http://www.breastcancerprevention.org/raf_source.asp