Director: Rohit Shetty
Producers: Ajay Devgn Films, Shree Ashtavinayak Cinevison Ltd.
Writers: Farhad-Sajid (Story, Screenplay and Dialogues) and Yunus Sajawal (Story and Screenplay)
Cast: Ajay Devgn, Abhishek Bachchcan, Asin, Prachi Desai, Krushna Abhishek, Archana Puran Singh
Music: Himesh Reshammiya and Ajay-Atul
Release Date: July 6, 2012
Analysis:
Star Value: Despite his last two films Tezz and Rascals turning out to be complete duds, Ajay Devgn’s start power is still high. This is largely because his 2011 blockbuster Singham is still fresh in audience’s minds. Abhishek Bachchan’s star value has decreased in the last few years due to a series of flops but he is still a very well known face of Bollywood. Due to these factors coupled with Rohit Shetty’s mind-blowing record at the box-office, one can say the star value for Bol Bachchan is high.
Hype: The response for the promos of the movie has been impressive but not extra-ordinary. As the publicity and the promotions have also been low key, the hype for Bol Bachchan isn’t as high as one would expect from an out and out commercial caper with big stars. Having said this, one can’t deny that the film is becoming well-known slowly.
Music: Rohit Shetty’s films have never been known from their music. The same is the case with Bol Bachchan. The songs haven’t become very popular with the masses, although ‘Chalao Na Naino Se Baan Re’ and the title song are getting known.
Prediction:
As expected, Bol Bachchan will get a good to very good opening at the box-office. But since the hype is not too high, the response won’t be excellent. If it manages to impress initially, it will be one of the biggest hits of the year. If it doesn’t, it will still manage to make some good money.
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