Director: Sachin Kundalkar

Producers: Viacom 18 Motion Pictures and AKFPL Production

Writer: Sachin Kundalkar

Cast: Rani Mukerji, Prithviraj Sukumaran, Sobodh Bhave

Music: Amit Trivedi

Genre: Drama

Release Date: October 12, 2012

Analysis:

Star Value: Rani Mukerji’s star status and fan following is enough to create excitement for Aiyyaa, although she won’t pull huge crowds to the theaters initially. Due to her presence alone, the star value for the movie is quite high.

Hype: The promos of the movie have impressed the audience and managed to create a lot of buzz. Apart from the humour, Rani’s crazy antics have made the audience curious for the movie.

Music: The song ‘Dreamum Wakepum’ has become instantly famous. Other songs like ‘Aga Bai’ and ‘Sava Dollar’ are slowly becoming popular. The music has had a big hand in popularizing the movie.

Prediction:

Aiyyaa will get a good opening at the box office but only in the multiplexes of the metros. After OMG! Oh My God and English Vinglish, this is the third film in three weeks that shouldn’t be judged by its collections of the first weekend. It should earn around Rs 20 crore or more in the first weekend if it manages to impress initially. If that happens, Aiyyaa will continue to do well after the first three days. It will face competition from Sridevi’s highly impressive English Vinglish which is expected do well in its second week as well.