If you are in Pune, don’t be surprised if you witness traffic cops instructing – Hou De Jarasa Ushir. Confused? Well, the city’s traffic police department has started an awareness program from January 1 to 15 to highlight the importance of traffic safety. And to do this, they are using the title of Biroba Films’Hou De Jarasa Ushir as they feel it suits the campaign.

“I had approached DCP (Traffic) Vishwas Pandhare and he liked the title Hou De Jarasa Ushir and the tagline Thamba Paha Jha. He said he will adopt our concept and title graphics for the traffic awareness campaign which will encourage motorists for ensuring safety and following traffic rules. We are very happy that our title is being put to good use and will help towards making the roads of the city a little bit safer,” said Tahir Maner, producer of the movie.

As per the campaign activity, various hoardings are put up across Pune displaying the message of traffic safety along with the film’s title. The same was visible in the New Year greeting cards which were distributed to the public not just by the traffic police but also the producer, director Wasim Maner and important members from the film’s crew. In order to show their concern, they also distributed flowers.

With Marathi films in dire need for promotions, we might well see makers of a number of upcoming films adopting such creative measures to achieve visibility.