In today’s jungle-like situation, it is vital for the ad filmmakers to come up with more and more innovative ideas so as to grab viewers’ attention. Nothing wrong in this at all. But there is a thin line between out-of-the-box thinking and plain idiocy.

Unfortunately, ad filmmakers making ads for various deodorants or body sprays like Axe, Wild Stone, 18 +, etc have crossed the thin line and ventured so far into the idiotic areas that the very basic function of a deodorant (to destroy body odour) is nowhere to be seen in their ads.

Personally, I feel it is an anti-feminine concept which is garnering no protest whatsoever from any of the pro-feminine groups. If I was a woman, I would feel highly offended by such ads.

In these so-called deodorants’ advertisements, all we can see is a girl getting turned on or sexually aroused after smelling a deo from a man’s body. Her sexual excitement goes to such an extent that without watching daayen ya baayen, she just goes physical with the man although she doesn’t know him even a bit!

By showing such a thing in an advertisement, it looks like the makers are hinting that girls are so dumb that they will have physical pleasure with anyone who smells good. If this is not the case, are they giving a hidden message that in the name of deodorants, we are selling Female Viagra?