The Common Man Speaks

28Oct/118

What’s the new definition of ‘Blockbuster’?

The definition of ‘Blockbuster’ has changed over the years. Earlier, blockbuster was a movie which succeeded in satisfying a large majority of its viewers. But in recent times, definition of superhit or blockbuster is reduced to a movie which makes huge profits in its initial weekend regardless whether it managed to impress a good part of the audience.

In other words, when a film gets a tremendous opening, it only means that a large section of audience went to see the film. Nothing more than this. It doesn’t necessarily mean that majority of audience had a good time.

Shah Rukh Khan’s Ra.One is the latest example of such a blockbuster. The movie has garnered a mammoth Rs 22 crore and Rs 25 crore on its opening and second day respectively. It has defeated Salman Khan’s Bodyguard (which earned Rs 21 crore on opening day) and has thus achieved the record of highest opening ever in Bollywood! Hence, one shouldn’t be surprised if the collections continue to be high till the end of the weekend.

But the big question is – Did it succeed in making most of the viewers happy? Judging by the numerous comments I have heard and read on social media (Facebook and Twitter), the answer is surely in the negative. The same happened with Salman Khan’s Bodyguard and various other films in recent times. So, what is the use of a blockbuster which only satisfies its producers monetarily?

Well, our big producers aren’t concerned about this. They seem to be following this formula – get a big star on board, spend huge amount in production, throw in mind-blowing visuals or clap-worthy scenes, create a super-impressive promo, promote your movie as if your life depends on it, book almost every theatre or multiplex and enjoy the returns in the first weekend.

Audiences’ satisfaction doesn’t matter as long as they can flaunt their opening collections! This is because they are sure the same audience will get excited and queue up to watch the next big movie of their favorite star!

By doing this, we will surely get huge money-minters but there will be dearth of movies which touch your heart, movies which are remembered for decades. Being creators of cinema, producers and directors should ask themselves whether making money is their only motto or are they also concerned about winning audience’s hearts. Their answer will determine the future of Bollywood movies.