Star Value: Having Shah Rukh Khan as the main lead ensures a foolproof guarantee for a mammoth opening for any film, especially if the film is in the news. Presence of other actors like Priyanka Chopra, Boman Irani and Om Puri is an added advantage.
Hype: The hype has been tremendous for Don 2 ever since the makers released the first promo in July this year. The excitement increased further when the second promo came out in October. Both the trailers have gone down well even with those who don't admire SRK or the first installment of Don. The makers will publicize the movie further once the release date (December 23) nears.
Music: Songs of Don 2 are slowly gaining popularity. ‘Zara Dil Ko Thaam Lo’, a techno disco number, has impressed the audiences. ‘Dushman Mera’, ‘Maya’ and few other tracks will slowly but steadily help in publicizing the movie.
Prediction: Considering the above points, it’s needless to say that Don 2 will receive a mammoth opening. Even if the film fails to impress at the onset (God forbid), the makers will rake in the profit due to the money generated in the first weekend and week. Fortunately, if Don 2 receives a thumbs up, it will be one of the top earners of 2011. It will also cross the Rs 100 crore mark if that happens.