I have been making a note of people’s reactions on Salman Khan’s movie Bodyguard. From all the responses, apart from one person, almost all others have thrashed the movie. Even on the net, I have seen terribly unsatisfactory comments on the film with some even terming it as unbearable and difficult to sit through.
However, despite this, the film has created history at the box-office by earning over Rs 20 crore on the opening day itself. Just imagine - on one hand, the audience is left unsatisfactory and on the other, the film has gained the biggest box-office opening ever in the history of Bollywood! If there is one thing which is unfair, it’s this!
Like I said in one of my previous posts here, it has become an easy recipe to cook a box-office hit. Just sign a big star like Salman, make an interesting promo, include songs at regular intervals and you get your box-office hit! You have created enough hype and booked almost ever theatre in the country. Naturally audience will flock the halls to see the movie once. Hence, you earn mammoth profit. But can you call this real success if the film fails to impress the audience?
But Bodyguard isn’t the only instance. There have been numerous movies in the past which have rocked the box-office but failed to satisfy majority of viewers. As veteran filmmaker Sudhir Mishra rightly pointed out, producers are only thinking about the profit in the first weekend.
In this race to earn big monies in the initial weekend, we have stopped making movies which have superlative content, movies which bring a smile on your face even years after its release!
This is where I consider Marathi cinema much ahead than today’s Hindi films. A super-hit Marathi film will surely satisfy a large majority of its viewers. Their biggest advantage is that the story or the script is considered way bigger than the cast. If a Marathi film is rich in story, it will surely draw crowds irrespective whether it has a known face. Sadly, this hardly happens in Bollywood.
These big and rich Bollywood producers should ask themselves whether their aim is only to earn big bucks or make quality cinema. Their answer will determine the future of Bollywood!