Director: Madhur Bhandarkar
Producers: UTV Motion Pictures and Bhandarkar Entertainment
Writers: Madhur Bhandarkar, Anuradha Tiwari, Manoj Tyagi and Niranjan Iyengar
Cast: Kareena Kapoor, Arjun Rampal, Randeep Hooda
Release Date: September 21, 2012
Star Value: Kareena Kapoor alone adds star value to the film. Plus, there are also some known names like Arjun Rampal and Randeep Hooda.
Hype: The film has been in the headlines even before the shoot commenced because of the controversy surrounding Aishwarya Rai, who was supposed to do the film initially. The promos of Heroine certainly created buzz and excitement for the movie. However, a section of the audience were not so impressed as the film bears similarity with Bhandarkar’s earlier films and also The Dirty Picture.
Music: Music doesn’t have much scope in such films but the track 'Halkat Jawani' has managed to grab eyeballs. The title song too is becoming popular. It should become widely famous if the film succeeds.
Heroine will get a descent to good opening at the box office. Like Barfi!, UTV’s last film which released last Friday, even the Kareena starrer will do well in the multiplexes of the metros due to the subject. It should earn something around Rs 25-30 crore or more in the first weekend. The collections thereafter will depend on whether the film managed to impress with its content.