Production: SLB Films, Hari Om Entertainment, UTV Motion Pictures
Writer(s): Shiraz Ahmed (Dialogues)
Cast: Akshay Kumar, Sonakshi Sinha, Nasser
Star Value: Akshay Kumar is one of the biggest stars of Bollywood. He has been most successful in out and out commercial films. Due to these two points, one can say the star value for Rowdy Rathore is very high. Despite acting in just one film and that too not in a full-fledged role, Sonakshi Sinha has become a known name. This has added to the film’s star value.
Hype: Although Rowdy Rathore hasn’t taken the audience by storm before its release, the promos and the songs have surely created a strong hype for it. And for being an utterly commercial product with big names, it becomes easier for such a film to create hype:
Music: Peppy numbers ‘Chintata Chinta’ and ‘Dhadhang Dhang’ have become popular and have contributed to the film’s popularity. ‘Chammak Challo’ has also become known.
Due to the above mentioned factors, it’s needless to say that Rowdy Rathore will score a very good opening at the box-office. It won’t hurt the producers even if the film fails to impress as it is more or less certain that they will earn huge bucks from their masala potboiler.